CUSTOMER RELATIONSHIP MANAGEMENT

In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential customers to know their preferences, attitudes, purchasing behaviour, motivations, in order to attract the proper clients for their company products. These goals may be achieved by implementing a strategy called “Customer Relationship Management”, which aims to identify the potential customers, observing their needs, attract them through a special offer and obtaining their enthusiasm. A key element of a CRM strategy is communication using as many possible ways with current and potential customers, in order to attract them and to become loyal.customer attraction, loyalty, CRM, strategy

The Importance of Communication in Human Resources Management

Human resource is for any organization the most important resource, therefore it’s role is to contribute to their professional development and to lead to organizational goals in a motivating environment for both the group and for each individual parties. All elements needed to obtain effectiveness of the organization can be achieved through harnessing of networking and communication, which constitute the essential conditions for human resources activities. This paper brings in present light of debate the current problems connected, the situation being  a phenomenon faced by every organization, regardless of size or specific, and demonstrates the overwhelming role  of the Communication Management Process.Independent concepts represented by management, communication and human resources, will make this document to show the influence of these within organization because of the need for  organizational communication, human resources development and management responsibilities. Viability scientific and practical utility of human resource management can be demonstrated both by the economic results obtained, and by involving staff in strategic development of the organizatio

LEADERSHIP WITHIN THE ORGANIZATION. THE FUTURE LEADERS

Although there is no unity of views regarding the relation between management and leadership, there are still existing common points, among these being able to mention that in the extremely dynamic conditions in which is improving the organizations today and even more so in the future, is needed of practicing an effective leadership, of full involvement of people to achieve the goals and ensuring the success, of joint action of those, based o team spirit, to which a essential contribution has the leader, which implies strongly, affective and affective, motivating and determining the group members to ac effectively and harmonized. The effective leader must dispose of certain characteristics, native or/and acquired trough training, to know to communicate well with the team members, to be creative, inventive, have vision, to accept and even to cause the change, which will be and competitive advantage in the competitive environment increasingly emphasized.team spirit, communication, change, assuming the risks

Leadership within the organization. The future leaders

Although there is no unity of views regarding the relation between management and leadership, there are still existing common points, among these being able to mention that in the extremely dynamic conditions in which is improving the organizations today and even more so in the future, is needed of practicing an effective leadership, of full involvement of people to achieve the goals and ensuring the success, of joint action of those, based o team spirit, to which a essential contribution has the leader, which implies strongly, affective and affective, motivating and determining the group members to ac effectively and harmonized. The effective leader must dispose of certain characteristics, native or/and acquired trough training, to know to communicate well with the team members, to be creative, inventive, have vision, to accept and even to cause the change, which will be and competitive advantage in the competitive environment increasingly emphasized

Customer relationship management

In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential customers to know their preferences, attitudes, purchasing behaviour, motivations, in order to attract the proper clients for their company products. These goals may be achieved by implementing a strategy called “Customer Relationship Management”, which aims to identify the potential customers, observing their needs, attract them through a special offer and obtaining their enthusiasm. A key element of a CRM strategy is communication using as many possible ways with current and potential customers, in order to attract them and to become loyal

STRATEGIC PLANNING IN PUBLIC ADMINISTRATION

In order for Romania to meet its new political and social expectations as an E.U. member, the Romanian Public Administration has to be reformed. Nationwide, Romanian Public Administration has to assure the same endowment for service quality. After assuring their legal frame, the PA members will arise with responsibility for society and for their foresight. As a community partner, the P.A. must be transparent on its decision and has to assure a strong partnership with civil society representative and the vox populi. The reform of Public Administration is a management tool which will allow the focus on readjustment of its resources through the spirit, the vision and the future aspiration.strategic planning, mission, vision, projection

Comunicarea şi cultura organizaţională

The performance of an organization depends on how efficiently managers use the elements specific to an organizational culture through the medium of communication. The organizational communication is a combination of conscious and unconscious, rational and irrational or individual and mass human elements, among which there are numerous inter-conditionings which influence the functionality and performances of the organization. The approach based on the organizational culture allows the identification of the human-kind elements within the firm, which have implications upon its activity, ensures some further knowledge, understanding and fundament of decisions and has a major impact upon functionality and performances

Communication in Sales and Service Activities. The Research of Customers’ Satisfaction of Logan Cars

This paper is an issue in which we all recognize ourselves. Every day we are both providers of services and products on the one hand, and on the other hand, customers and consumers. Nowadays, when every day the global economic crisis affects us all, it is a major challenge for us to know the conditions, opportunities, standards, periods, needs and affinities of customer satisfaction in the purchase of products and services. The study aims at investigating customer satisfaction in domestic cars, since cars have become nowadays a necessity for almost all social categories. The means of transport, whether public or private, in a hectic world and in constant motion, are now part of everyday life, even if sometimes our city infrastructure does not handle the large number of vehicles. Bringing in the country a large number of used cars limiting in some ways the sales of new domestic and foreign cars and has determined the busy traffic and parking in Romania. Assuming that based on the financial strength, the market supply and the ability of sorting the information, the client buys a car to use and that they can maintain, and thus it happens the need to deepen the problem by using the techniques and specific methods of marketing research

Consideraţiuni despre managementul recompenselor

The management of human resources could be defined as a complex of interdisciplinary steps taken in recruiting, selecting, hiring and directing the personnel via a performing and ergonomical organization of work and providing material as well as moral incentives until the conclusion of the labour contract. This definition would point at the "person- requirement" system, where the individual occupies a central position, being compelled to respond to the requirements of all factors. The paper aims at analyzing the reward management problem, from the viewpoint of considering the individual as the most valuable asset of any organistation, and the human resource investment as the best way to ensure of its survival

Perfecţionarea comunicării organizaţionale

L'entreprise visée dans le présent travail a comme principal objet d'activité la production et la commercialisation du mobilier en bois. Il arrive souvent, ces derniers temps, de se produire, au sein de l'entreprise, des conflits organisés mais aussi spontanés soit entre les managers et leurs salariés soit entre les salariés eux-mêmes, sur fond de difficultés économiques et d'un climat communicationnel et de travail impropre. Nous nous proposons, dans notre travail, d'analyser des aspects tels que le phénomène communicationnel, par le biais des méthodes et des instruments appropriés, à partir des relations interhumaines existant dans l'entreprise, la mesure dans laquelle le processus décisionnel permet l'accès des subordonnés à la prise des décisions, le caractère prédominant de la communication, les barrières communicationnelles dues soit aux managers placés à divers niveaux hiérarchiques, soit au personnel exécutant, ainsi que leurs conséquences sur le climat organisationnel et sur la manière dont sont réalisés les objectifs de l'entreprise